Effective Date: November 1, 2025
This Privacy Policy explains how DMX Dance Company (“DMX,” “we,” “us,” or “our”) collects, uses, shares, and protects information about you when you use dmxdancecompany.com and related Services.
1. Information We Collect
Information you provide
– Account details (name, email, phone, username, password)
– Profile information, preferences, and communications
– User Content you upload or post (e.g., posts, photos, videos, music, choreography, comments, messages)
– Payment information (via our payment processor)
Information we collect automatically
– Device and connection data (IP address, browser type, OS, device identifiers)
– Usage data (pages viewed, links clicked, time on page, referring/exit pages)
– Cookies, pixels, SDKs, or similar technologies for authentication, analytics, security, and
personalization
Information from third parties
– Payment processors and analytics/advertising partners
– Music licensing platforms or libraries you connect
– Social sign‑in or integrations (if enabled)
2. How We Use Information
We use information to: – provide, maintain, and improve the Services;
– personalize content and recommendations;
– process payments for classes and subscriptions;
– communicate with you (service messages, updates, marketing with your consent);
– protect the Services, detect/prevent fraud and abuse;
– comply with legal obligations and enforce our Terms.
AI & Automated Processing. We may use automated systems (including AI) to support moderation, safety, analytics, recommendations, and to enhance features. We do not use AI to make decisions that produce legal or similarly significant effects without appropriate human oversight where required by law.
3. Legal Bases (UK/EU)
Where the GDPR/UK GDPR applies, we process personal data on the following legal bases:
– Contract (to provide the Services)
– Legitimate interests (e.g., to secure and improve the Services, prevent abuse)
– Consent (e.g., for optional cookies/marketing)
– Legal obligation (e.g., tax and accounting)
4. Sharing of Information
We share information with:
– Service providers (hosting, analytics, payments, customer support, communications, security) under contractual confidentiality and data‑processing obligations;
– Other users when you post publicly or share content;
– Authorities where required by law or to protect rights and safety;
– Business transfers (e.g., merger, acquisition, or asset sale) subject to this Policy’s protections.
We do not sell your personal information. We may share limited data for advertising measurement and
analytics consistent with your settings and applicable law.
5. International Transfers
We operate in the United States and may transfer data to the U.S. and other countries that may have
different data‑protection laws. Where required, we use appropriate safeguards, such as standard
contractual clauses (SCCs) and additional security measures.
6. Your Choices & Controls
Account settings. You can access, correct, or delete certain information in your account.
Communications. You can opt out of marketing emails by using the unsubscribe link or contacting us. Service and transactional emails are necessary for your account.
Cookies. You can manage cookie preferences through your browser or our cookie banner (where available).
AI labels. When posting AI‑generated or materially synthetic media, you must label it where required.
7. Data Retention
We retain personal data for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes. Backup copies may persist for a limited time after deletion.
8. Security
We use administrative, technical, and physical safeguards to protect personal data. No method of
transmission over the Internet or electronic storage is 100% secure; we cannot guarantee absolute
security.
9. Children’s Privacy
The Services are not directed to children under 13. We do not knowingly collect personal information
from children under 13. If you are a parent or guardian and believe your child has provided personal
data, contact us to request deletion.
10. Region‑Specific Disclosures
California (U.S.). If you are a California resident, you have rights under the CCPA/CPRA, including the
right to know, delete, correct, and opt out of certain data sharing. We do not sell personal information.
To exercise rights, contact Support@dmxdancecompany.com.
United Kingdom & European Union. You have rights to access, rectify, erase, restrict or object to
processing, and data portability, and the right to lodge a complaint with your supervisory authority.
Where we rely on consent, you may withdraw consent at any time.
Brazil. Under the LGPD, you may request confirmation of processing, access, correction,
anonymization, portability, deletion, and information about data sharing. You may petition the ANPD regarding our processing.
To exercise these rights, email Support@dmxdancecompany.com. We may require verification of your identity. Some rights are subject to exceptions
11. Cookies & Similar Technologies
We use cookies and similar technologies for authentication, preferences, analytics, and security. Where required, we will request consent for non‑essential cookies. You can withdraw consent at any time through your settings.
12. Third‑Party Services
Our Services may link to or integrate with third‑party sites, SDKs, or libraries (e.g., analytics, video hosting, music licensing). Their privacy practices are governed by their own policies.
13. Changes to This Policy
We may update this Policy from time to time. If we make material changes, we will provide reasonable notice (e.g., by posting on the site or emailing you) with the effective date.
14. Contact Us
DMX Dance Company
Website: https://dmxdancecompany.com
Contact: Support@dmxdancecompany.com
SMS/Text: +1 (312) 264-9910
Mailing Address: DMX Dance Company LLC, 1306 East Millbrook Road, Suite 181, Raleigh, NC 27609
14. Data Protection Contact (UK/EU/Brazil)
For privacy inquiries in the UK/EU/Brazil, contact Support@dmxdancecompany.com. If required, we will designate local representatives or DPO details and update this Policy accordingly.